Asia Pacific's leading luxury hotel group, Shangri-La Hotels and Resorts This article or section is written like an .
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Mark blatant advertising for , using . , announces the launch of MICROS-Fidelio's OPERA Central Reservations and Customer Information Systems with a total investment of over US$3 million.

Commenting on the new systems, Martin F. Waechter, Shangri-La's chief marketing officer, said: "Shangri-La is renowned worldwide for its highly personalized service. The new MICROS-Fidelio Opera system allows us to support our staff and ensure consistent service delivery. The easy access to information helps us identify trends enabling us to anticipate guest needs and exceed expectations. The central systems drive all distribution channels of Shangri-La. The group's regional reservations centers in Hong Kong, Tokyo, London and Kuala Lumpur now offer all rates and last room availability to guests, travel agents and companies calling worldwide through toll-free numbers."

Anand Rao, Shangri-La's Chief Information Officer added: "The new systems offer single image inventory, based on real-time synchronization of transactional and profile data between the hotel and central systems. These systems further support rate integrity and last room availability across distribution channels including Shangri-La's hotel direct reservations, worldwide toll-free numbers and the company's website, http://www.shangri-la.com/. Within the next six months, the Shangri-La website and various third party booking engines will be interfaced to the central systems via an XML XML
in full Extensible Markup Language.

Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations. messaging platform. This will allow customers a choice of booking channels and the benefit of the best rates and availability."